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Profile:
As Corporate Vice President for the Communications Sector at Microsoft Corp., Martha Béjar is responsible for setting Microsoft’s strategy and driving the sales and marketing of Microsoft® solutions and services for telecommunications, hosting, and media and entertainment companies.
The Communications Sector works with service and content providers around the globe, addressing the specific needs of wireline and wireless telecommunication companies, cable operators, hosting service providers, and media and entertainment organisations.
Microsoft Communications Sector is focussed on developing strategic partnerships with communications companies, providing innovative, software-based solutions and services that help organisations increase productivity and efficiency, create differentiated offerings, enhance the user experience, and, ultimately, drive new revenue streams.
A veteran telecommunications industry executive, Béjar brings a wealth of experience, the ability to drive and support innovation, and a strong track record of leadership with one of the world’s leading communications companies.
Prior to Microsoft, Béjar served as Nortel’s president of Caribbean and Latin America (CALA) regions. In this role, she reported to Nortel President and CEO Mike Zafirovski and was responsible for sales, operations and marketing. Before that, Béjar was in-charge of the North American sales organisation in support of the regional operating telecommunications companies in the United States and Canada.
After joining Nortel in 1989, Béjar held a number of key executive positions, including general manager of voice over IP solutions, general manager of the Network Access Division and general manager responsible for driving sales in the Latin America division. Before Nortel, she held numerous technical and commercial positions at BellSouth Corp. and Bell Communications Research.
Béjar holds a Bachelor of Science degree in Industrial Engineering from the University of Miami and an MBA from Nova Southeastern University in Fort Lauderdale, Fla. She is also a graduate of the Advanced Management Program at Harvard University Business School. |
