 Kevin Bertram
Chief Executive Officer,
Distributive Networks.
"There was a special mobile campaign strategy launched for Democratic presidential hopeful Barack Obama. A major content of the mobile campaign was a vanity short code which made it easily interactive with the voters. Besides, there were general text alerts giving updates on results or events in the campaign and party. However, the most important part of the mobile campaign was giving location specific words, which helped relate to people of different areas. To lure the voters further, content downloads and ringtones, specific to the Obama campaign, were available. New media has given us the convergence between digital asset management and supply chain management...
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Profile:
Kevin Bertram is founder and CEO of Distributive Networks, a Washington DC-based company that develops mobile content and technology services.
Since founding the company in 2004, Kevin has led Distributive Networks to 13 consecutive quarters of growth and profitability, recognition as #2 on Deloitte's list of "Rising Stars" on its 2007 Technology Fast 500 report, and selection as one of Washingtonian magazine's 2007 "Great Places to Work."
Prior to founding Distributive Networks, Kevin served as the CEO of a successful e-commerce company, as the Director of New Media with the Information Technology Association of America, and as the Senior Editor and Publisher of a Gen-X webzine.
Kevin is an active member of the Mobile Marketing Association (MMA), a global organisation focused on the growth of mobile marketing and its related technologies, and the elite MindShare program for D.C.-area CEOs.
He is a regular speaker about mobile technology at events including DC AdWeek, Potomac Tech Wire's Mobile Outlook 2008, the National Sports Forum, and the Maryland Institute for Technology and the Humanities.
Kevin remains a proud University of Arizona Wildcat, and is an avid supporter of D.C. United. |
