WELCOME ADDRESS: 10.00 am - 10.30 am
SESSION 1: 10:30 am – 11:30 am

Digital Media: Worldwide Developments, Issues and Case Studies
The new age consumer has moved on from traditional media and has forced the content owner to think out of the box in order to deliver content to her. This has led to the companies striving to leverage new access points across multiple screens. This charge is being led by developing countries like India where the adoption of new technologies and Internet penetration is increasing exponentially. However, there are certain infrastructural changes required at a macro level to ensure that this growth is not impeded.

Topics covered will include:
* Evolving Business Models
* Large economic benefits
* Open networks and engines
* Government policies and regulations: Socio economic environment
* Infrastructure bottlenecks
* Cross platform competition
* Patenting and recorded cases

PANEL DISCUSSION: Role of developing markets and worldwide view of industry trends

TEA BREAK: 11:30 am – 11:45 am
SESSION 2: 11:45 am – 12:45 pm

Convergence: Current Trends, Impact
Media is driving the integration between culture and commerce. Media companies are trying to accelerate the flow of content across media to expand revenue opportunities and markets and reinforce customer loyalties. The triple play business model has become a reality, resulting in industry changes. Convergence brings together digital, IPTV and Mobile TV platforms. This session looks at how technology has rapidly enabled this transformation and it continues to evolve giving rise to new business models and opportunities.

Topics covered will include:
* Triple play business models
* Digital, Interactive, IPTV and Mobile TV
* Bundling voice, broadband and video, HDTV
* Business Market for Converging models
* Role of technology

PANEL DISCUSSION: Technology and its developments in the convergent world: Sighting the killer applications

Q&A 12:45 pm – 1:00 pm
LUNCH: 1:00 pm – 2:00 pm
SESSION 3: 2:00 pm – 3:00 pm

Mass Media Internet Companies
The traditional media has been forced to evolve with the advent of the new media. Broadcasters and publishers have moved to the Internet media environment to retain their customers. This has led to changes in content production to cater to developing niches, which is evident through changes in national and international consumption patterns. Consumers now look for instant news and updates and content is now developed and positioned to suit all their media needs. The developments within the digital media are stimulating other industry sectors to change their business models.

Topics covered will include:
* Role of broadcasters and publishers in the Internet media environment
* Changes in content production: Developing niches
* Content: To suit all media needs
* National/International trends/ Case Studies: Worldwide leaders

PANEL DISCUSSION: Traditional Media V/S New Media

TEA BREAK: 3:00 pm – 3:15 pm
SESSION 4: 3:15 pm – 4:15 pm

Branding and Marketing Strategies
This session covers building brand value in a digital world where business models are constantly evolving and changing. Strategies are targeted towards market segments and business plans are being made, focusing on content and applications. Fragmentation of the market has given rise to the ‘Markets of One’ where niche target marketing has become the norm rather than the exception. New Media has given the tools required for this strategic paradigm shift. Customers, and not companies, create a brand, which is earned and cannot be bought. With the digital media, new strategies need to be developed to maintain customer loyalty.

Topics covered will include:
* Building brand values in digital world
* Customer acquisition: Costs and Ideas
* Role of service providers
* Customer service and delivery

SESSION 5: 4:15 pm – 4:45 pm

Advertising Strategies
Challenges faced in the digital world have led to the development of new business models based on advertising revenues. The changes brought about are giving the industry the confidence to change old business models. The shift in the revenue streams has brought about a focus on building cost effectiveness and interactive advertising, exploring video media and gaming as possible advertising tools. Short-term investments seem like a bane, as the critical mass is not there; however, long-term investments will be a boon, as the numbers will make the medium highly effective.

Topics covered will include:
* Revenue shift and trends
* Building cost effectiveness
* Video media and Gaming as advertising tool
* Statistics and worldwide data

PANEL DISCUSSION: Challenges and road ahead for India in the digital world