SESSION 1

Digital Media: Worldwide Developments, Issues and Case Studies
The new age consumer has moved on from traditional media and has forced the content owner to think out of the box in order to deliver content to her. This has led to the companies striving to leverage new access points across multiple screens. This charge is being led by developing countries like India where the adoption of new technologies and Internet penetration is increasing exponentially. However, there are certain infrastructural changes required at a macro level to ensure that this growth is not impeded.

Speaker Panel
Mr. Kim Reid - CEO, Mobile TV Platforms, MIH Group
Mr. Azhar Rafee - Executive Vice President, Reuters
Mr. Andrew Paulson - President, SUP (Live Journal.com)
Mr. Yugal Sharma - Regional Director, India & South Asia Polycom

CHAIRPERSON: Mr. Vikram Chandra - CEO, NDTV Networks

SESSION 2

Convergence: Current Trends, Impact
Media is driving the integration between culture and commerce. Media companies are trying to accelerate the flow of content across media to expand revenue opportunities and markets and reinforce customer loyalties. The triple play business model has become a reality, resulting in industry changes. Convergence brings together digital, IPTV and Mobile TV platforms. This session looks at how technology has rapidly enabled this transformation and it continues to evolve giving rise to new business models and opportunities.

Speaker Panel
Mr. Jai Menon - Group CIO, Bharti Enterprises
Mr. Rajesh Sawhney - President, Reliance Entertainment
Mr. Ajit Balakrishnan - Chairman & CEO, Rediff.com
Mr. Kevin Bertram - CEO, Distributive Networks
Mr. Pankaj Sethi - President, VAS & Enterprise Market Planning,
Tata Teleservices Ltd.
Ms. Martha Bejar - Corporate Vice President, Communications Sector
Microsoft Corp.

CHAIRPERSON: Mr. Sanjay Trehan - CEO, NDTV Convergence

SESSION 3

Mass Media Internet Companies
The traditional media has been forced to evolve with the advent of the new media. Broadcasters and publishers have moved to the Internet media environment to retain their customers. This has led to changes in content production to cater to developing niches, which is evident through changes in national and international consumption patterns. Consumers now look for instant news and updates and content is now developed and positioned to suit all their media needs. The developments within the digital media are stimulating other industry sectors to change their business models.

Speaker Panel
Mr. Viren Popli - SVP & Head, Mobile Entertainment, Star India
Mr. Kevin Obi - Sr.Vice President, Digital Assets, NBC Universal International
Mr. Tarun Katial -COO, BIG 92.7 FM

CHAIRPERSON: Mr. Vir Sanghvi - Advisory Editorial Director, HT Media Ltd

SESSION 4

Branding, Marketing & Advertising Strategies
This session covers building brand value in a digital world where business models are constantly evolving and changing. Strategies are targeted towards market segments and business plans are being made, focusing on content and applications. Fragmentation of the market has given rise to the ‘Markets of One’ where niche target marketing has become the norm rather than the exception. New Media has given the tools required for this strategic paradigm shift. Customers, and not companies, create a brand, which is earned and cannot be bought. With the digital media, new strategies need to be developed to maintain customer loyalty.

Speaker Panel
Mr. Lloyd Mathias - Marketing Director, India & South West Asia, Motorola
Mr. Ravi Kiran - CEO, Starcom – South East & South Asia
Mr. Rohit Sharma - COO, Zapak Digital Entertainment
Mr. Manish Vij - Co-Founder & Chief Business Officer, Smile Interactive Technology Group

CHAIRPERSON: Mr. Anurag Batra - Managing Director & Editor-in-Chief, Exchange4media